Our place in the bikepacking world.
Rockgeist specializes in custom and small-batch gear made in Asheville, North Carolina. We are a cottage gear company; meaning all your gear is built in small batches while prioritizing quality designs, high-end fabrics, and detailed craftsmanship. Our designs are inspired from countless bike trips, brought to life in an intimate workshop, and perfected by makers who take pride in their craft.
The quality and uniqueness of our gear aside, cottage companies provide a type of community that is often lost from large brands outsourcing their manufacturing. We strive to build community not only within our home in Asheville, but community across our sport. We seek to have relationships with our customers, guiding you through improving your set-up, tailoring gear to your preferences, and meeting you where you are in the broad spectrum of bikepacking styles.
We are a small group of creatives, bikepackers, and outdoor enthusiasts.
(She, Her) Universal Gear
Originating from the Midwest, Jen has found endless magic within the Blue Ridge. If she’s not out riding, you can find her wherever the sun shines. She’s a big fan of grapes, nachos, wit, and a good run. She challenges anyone to a Sudoku-thon but if bocce ball is your thing then you and Jen will be fast friends. Jen’s advice, “Get outside, move your body and feel your soul. It’s amazing what you’ll discover. Oh, and drink plenty of water.”
I enjoy biking because I am able to observe the natural and built worlds while being close to the earth. At a human-powered pace I love to experience clouds, geologic formations, birds, seasonal change, and the cycle of life. I am also found immersed in water, weaving and sewing, repairing and troubleshooting, reading and playing with friends. I call the PNW, WNC and the Land of 10,000 Lakes home.
(She, Her) Custom Framebags
Allie is a laid-back dreamer who one day hopes to have some goats and a farm in the mountains. She loves being a part of the Rockgeist family and helping people find gear that will fuel their adventures. When she’s not in the shop, she spends her time hiking, paddling, and camping with her two dogs.
(She, They) Universal Gear
Rumor has it Emmy only took this job to have the best looking setup on bike tour. She spends most of her time procrastinating her screen printing and painting work and she’s grateful bikes make procrastination nearly effortless. She moved to Asheville 7 years, 3 months and 8 days from the time this bio was written and it wasn’t the worst decision she’s ever made. To connect with Emmy, join her at @coffeeoutsideAVL.
With a treasure trove of life experiences, including twenty years of turning wrenches in bike shops throughout the country, Greg came to Rockgeist ready for a new focus and challenges.
Marlin is half basset hound, half corgi. He was rescued from the local MTB trails but now lives his best life “wooing” at everyone he meets. He spends his days making sure everyone is happy at the shop and spends his nights sleeping under a most regal painting of himself.
Jessica is passionate about learning, creating and exploring. At home you can find her making art, gardening, or starting DIY projects. For exercise she rotates between roller skating, yoga, hiking, mountain biking, and is always eager to try out a new sport to itch her competitive nature.
Eric moved to Asheville to be closer to the trails in the Pisgah National Forest and for the live music scene. When not working at Rockgeist Eric is an event/race director and the brains behind Pisgah Productions. Eric has also dialed up some great bikepacking routes on our route page while also quietly soliciting riders to join his midnight rides throughout Asheville.
I started Rockgeist in 2014 and sewed part time until 2017 when I finally let my passion take me to Asheville and open the Rockgeist workshop. Its been a wild journey and everyday I wake up grateful we’ve been able to create a little space in an industry we love. When not working I’m mostly fumbling with house projects, reading, or out in Pisgah soaking it all in.
Our defining values.
Operating as a cottage gear company comes with unique values that shape how we do business. We have broken them up into manufacturing, design, and community values that set us apart and define who we.
- Made in USA: All of our gear is made in our Asheville workshop, we do not outsource any sewing.
- Small-batch manufacturing: Quality over quantity. Small batches minimize waste, maximize custom options, and allow us to offer you the most features and fabrics in the industry.
- Use local, USA made materials whenever possible. Our thread is manufactured in North Carolina. 90% of our fabric is made in New Jersey, our Spacelink is machined down the street.
- Gear made from the world’s best materials. When we import, its to build your gear with best-in-class materials e.g., our fiber flight zippers from Switzerland and our Dyneema 40 fabric from Germany.
- Be aware of the environmental cost of manufacturing and put in the work to minimize our footprint where possible.
- Function: Built purposely to make your bikepacking easier and more enjoyable.
- Lightweight: Design solutions that aren’t over built, encumbering to your riding, and avoid unnecessary features that you don’t need.
- Stability over weight savings: We understand and prioritize how your gear handles when riding singletrack.
- Aesthetics: We take pride in clean lines, tight corners, and smooth curves.
- Innovation: We listen, question, and test. This has given rise to bikepacking’s first dropper pack, the first integrated cockpit, full bolt-on framebags from photos, and our award winning Fiber Flight framebag series.
- Reduce barriers for beginner bikepackers in an effort to grow and diversify our sport.
- Support and uplift other cottage gear companies. Coming together over our shared passion is more rewarding than distancing ourselves out of competition.
- Educate where we can.
- Listen to you. Hear your problems and work to understand your perspectives.
- Give back to the groups that work to enrich our bikepacking community and protect the future of our sport.
The start of our journey.
The idea of Rockgeist started from the first trip. I was thrown into the deep end where I barely survived a 3 day ride overseas. Next, I was lucky enough to ride the Arizona Trail Race 300 where I first started testing gear designs. I came back to Arizona four more times which culminated in a finish of the full trail, traveling the length between the Mexican and Utah boarders. But somewhere at that first Arizona race, sleeping in the sand, I decided that I wanted to help enable these experiences for as many people as possible. With my background in engineering and materials, it seemed like gear would give me the best shot at having a voice in the bikepacking community and to contribute any sort of value.
This sport is challenging. Traveling up and over mountains, being at the mercy of weather, all while navigating physical and mental abilities. There are feelings of being uncomfortable, uncertain of the path ahead, exhausted, and maybe even lost. But those challenges are balanced with the rewards that are felt when taking risks. There is the appreciation of the simple things in life; shelter, food, water, and freedom. The comraderie of fellow travelers. The peace found in the quietness of the outdoors. A new understanding of yourself and others as you interact with different people and cultures. The sense of accomplishment from starting at the beginning of something and arriving at the end. I started this company to help share these experiences with as many people as possible.
The early days of the business were filled with typical struggles commonly felt by startups. Persistence, hard work, and the help of so many others has sustained this dream and gotten it to where it is today. We have a long way to go with more more challenges to overcome and more skills to perfect. But we continue to grow our audience, our gear offerings, and have put together an amazing team to get us where we’re going. We invite you to be a part of our journey and wish for you to have the same bikepacking experiences that have ignited this passion of ours.
– greg hardy | owner